Tuesdays top five – top five tips for selling online…

What? Where? When? How? Why?

What?

There are a lot of what’s when it comes to selling online; what is your product? What is your niche? What is your price range? Etc…

You need to decide what you are going to sell? Have you found something unique that isn’t already on the market? Or have you found a gap in the market for something? You need to find something that is exciting, and something that will make you money. Once you have found what you are going to sell you will need to decide what your price range is.

Some people know exactly what their niche is.  For others it’s a little bit more work to discover exactly what space you’re trying to fill (what value you’re providing) with your product or service, and who your target audience is. Finding your niche is an important step in building and growing a successful business.

Where?

So you’ve decided what you’re going to sell, and what your niche is, and what your price ranges are.  Now you need to decide where are you going to sell your products.? Are you going to sell them online at craft fairs in shops at markets?

How?

To try and market your products, you will need to come up with a solution of how your products can solve problems.  I know this may seem a bit strange but it does work.   A solution for one of my products is, the Button Art and Butterfly Canvases I sell, solve the problem of a bare wall – it transforms plain wall into A beautiful feature wall!

  

 

 

 

 

 

 

 

How are you going to market your product? Are you going to produce leaflets, Newspaper article produce a newsletter or use social media? When using social media you will need to be consistent with your posts. I newsletter would help to build a customer base.

 

When?

When are you going to market your product? If you’re thinking social media, there are ways to find out what time of day will give you the most optimal results for your posts.

Why?

Why have you decided to start selling what is the reason behind it because if you don’t know why there will be no passion and no reason for you to keep on going with your new venture.

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The meaning behind it all….

 

When you start a business, your business obviously needs a name. In my case Chloivia.
I chose my business name weeks / months before I knew what the business was going to be.  The name Chloivia came about because I wanted a name which was quirky and unique.  Chloivia is my daughters names merged into one: Chloe + Olivia = Chloivia.

 

Not only did I choose a name that was quirky and unique, but it is also a talking point.  I often get asked why I chose Chloivia and what it means.
I love the name Chloivia because it is so unique 🙂

 

I’m Back…..

I’ve decided to make a comeback to blogging- not that I really got going to begin with!!
I took a break to work on my craft business, and now I understand what I’m doing with my online shops (I think!) – I’m able to make some time for blogging. I’ve now researched blogging more, and have a better understanding of what is involved.

I’ve also got my little notebook with my blogging ideas, product review ideas and blogs already jotted down; so this time it won’t be a case of writing 1 blog and not writing another one for months! This time I will hopefully be more organised!!

Oh and I think I may have caught the blogging bug 😉

Why I started my business.

In this blog I have decided to write about why I started up Chloivia.

It all started on the 23rd of August 2014! I’d been searching high and low for a frozen hairband for Chloe (my eldest daughter and hence the chlo in Chloivia.)I couldn’t find one anywhere. So I searched good old ebay and came across some frozen ribbon and some plain headbands. I remember sitting there on the 23rd of August not knowing what on on earth I was going to do with this ribbon. Well I managed to transform it into a lovely headband, which Chloe loved and still does!!

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As I have mentioned previously I received some lovely comments from family and friends, and so I decided to make some items to sell.

That’s the reason I started Chloivia, but the reason I carried on with my venture was because it helped (and still does help) with my post natal depression (PND). It gives my brain something else to think about, it makes me happy and I thoroughly enjoy crafting!
I say crafting as I don’t just make hair accessories anymore, I make a wide array of alsorts of different crafts.

I was diagnosed with PND in April/May 2014 shortly after Olivia was born (my youngest daughter and hence the ivia in Chloivia). I realised hat I had gone way past the stage of “baby blues” and wanting to cry was not normal”!!

I’ll never forget the day I was diagnosed. I can’t remember the date but it was a Friday.  I had fought the tears all the way to school, dropped chloe off, got back in to the car and sobbed. About 20 minutes later, after I managed to compose myself, I phoned the doctors and managed to get a cancellation- it was meant to be!! I don’t know about you but I believe in fate!!!

I am still being treated for PND- it has been a long and windy road and I don’t know when/if it will end- but I WILL keep fighting!!

I just want to point out that PND or even depression is an invisible illness and unless you’ve had it, it is very hard to understand it. PND/depression etc is not an excuse, it’s an illness and people like myself cannot help it if we are having an off day or one minute we’re fine and the next we’re in tears- it’s all part of the illness and unfortunately it cannot be helped!!!

During my first 12 months of Chloivia I have met some friends for life and people that actually understand!  My family and my doctor have been amazing too!!
(You know who you are – thank you!!!)

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A couple of months ago I was looking for another branch to jump onto, another platform to sell on.  I have already set up my items on a couple of platforms including Etsy, but I felt I needed something else!  I put the question out there on a Facebook group and a lovely lady replied asking me to have a look at Conscious Crafties
Hmmm I thought- that’s not one I’ve heard of. I popped over and the first thing I read was
“Dedicated craft selling site, supporting people who are chronically ill, disabled or caring for those affected.”

Now people may read that and think- but Becky, your not chronically ill, disabled or a carer so why even bother to apply?
This thought also crossed my mind. PND is a chronic illness and like I said earlier, it’s invisible!! A chronic illness is an illness that persists for more than 3 months. I’ve had PND for over 12 months!!
Anyway I filled the form in and I thought, the worst they can say is no!! But within minutes I had a lovely message welcoming me on board.

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Conscious Crafties is a lovely platform to be on and I highly recommend it to anyone.  There is so much love and support on there! I love it. Thank you for being so welcoming supportive and there when I need to talk etc!!

Well that’s all from me for now, I’ve probably bored you to death and if you’ve read until the end you deserve a medal xxx

 

ETSY!!

I had been thinking about opening an Etsy shop for a while and after going to a few craft fairs and selling next to nothing!!! I decided to go for it.  It was hard work I’m not going to lie but hopefully it will pay off. I’ve managed to list 50 items with an average of 3 photos on each- WOW thats a lot of photos!!! I’ve tried to describe as accuretely as possible including measurements, colours, how the item is used etc.  In my opinion, I think the key to Etsy is clear photo’s and lots of them and NETWORKING!!  I don’t think any craft business would work without networking!! I try and use all the social networking platforms, but I’m still getting used to most of them!!!

This morning when I woke up; I checked my phone (as you do) and it said 1 new order- I thought I was seeing things!!! I thought it would be about 6 weeks or maybe more before I would get an order, it just shows the bar work really does pay off.  To top it off the lady who ordered from me only lives 5 minutes away and because I was happy to refund the postage, she ordered something else!!!

So to say today has been a good crafting day is an understatement!!!!

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